Selected Works
Below are examples of my professional work. Some visuals have been de-branded to protect client confidentiality, and all content shown is my own original work.
For a complete overview of my experience and certifications, visit my about page and resume.
Selected Works
Below are examples of my professional work. Some visuals have been de-branded to protect client confidentiality, and all content shown is original work.
For a complete overview of my experience, visit my about page and resume.
Search Engine Optimization
I manage SEO strategy for both local and high-traffic client sites. My focus is on researching the highest-impact opportunities, identifying clear priorities, and executing edits to improve rankings, visibility, and qualified traffic.
SEO
I manage SEO strategy for both local and high-traffic client sites, researching high-impact opportunities and executing edits.
Rebuilt site, post-launch
Project Insights: Full Site Rebuild
After six months, the relaunched site saw:
– 204% increase in organic clicks
– 52% percent increase in CTR
– 168% increase in search impressions
– 13% increase in avg. ranking improvement
Insights
- Led full site rebuild. 6-month post-launch metrics:
- 204% increase in organic clicks
- 52% percent increase in CTR
- 168% increase in search impressions
- 13% increase in average ranking improvement
- Managing blog content totalling 180K monthly visits
Strengths
- Keyword research and prioritization
- Content updates to improve rankings
- Responsive and accessible site design
- Optimizing underperforming pages
- Ongoing content creation
Rebuilt site, post-launch
Copywriting
I write and manage email campaigns for multiple brands, overseeing strategy, messaging, and deployment from concept to send. My focus is clear copy, strong calls to action, and campaigns built to drive measurable growth and conversions.
Copywriting
I manage email campaigns for multiple brands, aiming for clear copy and strong calls to action.
Live newsletter design and copy
Project Insights: Newsletter Management
In six months of managing ten newsletters, metrics include:
– 185,820 total subscribers reached
– 183% increase in sessions from email
– 91% increase in unique clicks
– 6% increase in conversion rate
Insights
- 10 active newsletters. 6-month metrics:
- 185,820 total subscribers reached
- 183% increase in sessions from email
- 91% increase in unique clicks
- 6% increase in conversion rate
- Sustained performance growth across brands
Strengths
- Newsletter strategy and execution
- Sales-focused email copy
- Campaign performance tracking
- Email and SMS campaign management
- HubSpot, Salesforce, Wix, ActiveCampaign
Live newsletter design and copy
Social Media Management
I manage cross-platform social accounts, from content auditing to implementation. Before refining strategy, I conduct in-depth reviews of two years of historical performance to identify engagement patterns. Those findings inform platform-specific strategies and new content production.
Social Media
I manage cross-platform social accounts, including content auditing, platform-specific strategies, and production.
Short-form video and generic carousel content designs
Project Insights: Account Management
In six months of managing 16 accounts cross-platform, metrics include:
– 73,510 total followers reached
– 50% increase in followers
– 233% increase in views
– 32% increase in reach
– 435% increase in engagement
Insights
- 16 cross-platform accounts. 6-month metrics:
- 73,510 total followers reached
- 50% increase in followers
- 233% increase in views
- 32% increase in reach
- 435% increase in engagement
Strengths
- Two-year historical content audits
- Content planning and scheduling
- Platform-specific strategy
- Short-form video scripting and editing
- Performance tracking and reporting
Short-form video and generic carousel content designs
Influencer & PR Strategy
I developed and executed a microinfluencer seeding campaign designed to build long-term brand relationships. The project began with audience research and influencer vetting, then evolved into a fully designed PR package experience.
Influencer & PR Strategy
I developed and executed a microinfluencer campaign designed to build long-term brand relationships.
Generic versions of PR box concept and design
Project Insights: Influencer PR Boxes
After crafting a themed campaign, creative execution included:
– Designing custom PR packaging layout
– Creating brand cards and product inserts
– Writing hand-personalized influencer notes
– Sourcing branded merch and materials
– End-to-end production and fulfillment
Project Scope
- Identified and vetted 70 potential microinfluencers
- Curated final shortlist of 30 aligned creators
- Developed a themed campaign around key product
- Coordinated outreach and secured participation
- Managed communication and shipping logistics
Creative Execution
- Designed custom PR box and packaging layout
- Created brand introduction card and product inserts
- Wrote hand-personalized influencer notes
- Sourced branded merch and packaging materials
- Managed end-to-end production and fulfillment
Generic versions of PR box concept and design
Tia DiMicelli 